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Amsterdam International Fashion Week
Vodafone
Principal sponsor
19:00 - LG presents Sjaak Hullekes Catwalk
Westergasfabriek
  Sjaak Hullekes has been introduced in 2007, during the Amsterdam Fashion Week. The brand has been an internationally operating label since 2008, by participating the Tranoï and White showrooms in Paris and Milan. In 2009 the brand won the Mercedes-Benz Dutch Fashion Award 2009, 1,5 year later (April 2011) Sjaak opened his very first shop in the brand’s home-town (...)
21:00 - Vodafone presents Bas Kosters Catwalk
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Amsterdam based fashion designer Bas Kosters is an eclectic designer with a keen eye for innovation in both fashion and other arts. Bas Kosters started the Bas Kosters Studio in 2005 as a platform to host all his fashion and fashion related activities.
Bas Kosters believes in history and continuity. His work comments on fashion and the fashion industry. Hurrying to present a new (...)
11:00 - Jivika Biervliet & Sarena Huizinga Fashion Week LAB
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Jivika Biervliet is a menswear designer who is graduated from the Utrecht school of Arts in 2010 (Fashion Communication)
She became particularly attracted to Men's fashion because there seem to be more rules about what can and what can not
which makes it more interesting for her to search the limits.
In her opinion there's no need to be a difference between children's, (...)
13:00 - ADO LES SCENTS by HYUN YEU Salon
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Hyun Yeu (1974) was born and raised in Korea and after obtaining a bachelor degree in Business Management from the University of Technology in Sydney, he arrived in Amsterdam to study fashion design at the Gerrit Rietveld Academy. Following his graduation in 2008, Hyun Yeu won the prestigious national Frans Molenaar competition in 2009, which marked the start of his high-end menswear (...)
14:00 - Melissa Siegrist & Bravoure Fashion Week LAB
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Melissa Siegrist, (1984, Amsterdam) started studying Architecture at the School of Arts in
Utrecht and later she completed the study of Fashion at Arnhem Institute of fine Arts.
She graduated womenswear with a very masculine touch.
The 2010 graduation collection was a sober clear and fresh
Sportswear inspired clothes executed in classic poplins, wools, and jersey
15:00 - INDIVIDUALS Salon
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Individuals is a changing collective of creative minds. By combining talent we inspire and tell a story. Each generation adds its own unique chapter to the continuing fashion story, that is Individuals.
 
Individuals sees creative potential in the unexpected. In an increasingly individualistic world we bring people from different creative fields together. In order to create (...)
17:00 - Furansu & Nieuw Jurk Fashion Week LAB
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FURANSU, a brand devoted in knitwear.
We like modernity, simplicity and good quality but we want to be fun and unique too. So we try to look at things always from different angles.  We apply these values on every details of everything we do, we look and we see. Combining timeless simplicity, Contemporary Edge and interesting details, FURANSU makes distinctive (...)
18:00 - Grazia presents Elise Kim Catwalk
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Elise Kim is an Amsterdam based womenswear and accessories brand. Elise was born in Ho Chi Minh city, Vietnam. At 16, she left her country to study high school in Toronto, Canada. After high school, Elise Kim studied at Istituto Marangoni in Milan, Amsterdam Fashion Institute in Amsterdam and Central Saint Martins in London. She graduated in 2010 at AMFI. ??
After graduating, Elise (...)
20:00 - Marije de Haan & Winde Rienstra Fashion Week LAB
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The work of Marije de Haan (Stiens, 1985) concentrates around a surrealististic, quiet feel. It shows aspects of classic menswear but in a disconnected, unusual way.

Marije de Haan graduated in June 2010 at the Royal Academy of Fine Arts in The Hague. Her final collection, FLATLINERS, was based on the surrealistic, quiet feel pictured in old crime-scene photography. With this (...)
21:00 - Mobile Provider SIZZ presents Spijkers & Spijkers Catwalk
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Spijkers en Spijkers have since the label’s foundation built an instantly recognizable and desirable style: one known for its graphic detailing, and distinct use of colour.The twin-sisters have an historical fascination with the 1920’s that clearly reflect in their designs. A time loved by the designers for it’s great renewal in arts, design and attitude. For Spijkers en (...)
09:00 - Pitch Meeting AFW Business Programme
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Eight talented designers will present themselves to a select group of investors, agents, buyers and other professionals from the fashion world during the Pitch Meeting at Amsterdam Fashion Week. This initiative of AFW, Amsterdam Innovation Motor and Syntens has come forth to contribute to the development of the designers and to bridge the gap between creativity and commerce.
Prior to (...)
12:00 - Fashion Fasterclass AFW Business Programme
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On Friday, January 27th 2012 the fourth meeting of the Fashion Fasterclass will take place during the 16th edition of Amsterdam Fashion Week. During this meeting our partners from Modint, ABN AMRO and Baker McKenzie will provide workshops for an ambitious group of young designers.
14:00 - Clarks presents Jacob Kok Salon
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Jacob Kok (1979) graduated in 2006 from the Theatre Design Department at the Gerrit Rietveld Academie in Amsterdam .
The designer has been involved in a variety of disciplines such as, sculpture, audio-visual, music, theatre and fashion, all directed towards researching the human body.
After focusing mainly on video- and music art, the designer enters a new chapter with (...)
16:00 - Clarks presents .MARLOESBLAAS. Salon
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Marloes Blaas, born and raised in Utrecht. Achieved in 2009 her Master Degree Fashion Design at the Fashion Institute Arnhem. In 2009 she started her own label .MARLOESBLAAS. This Fashion Week she presents her fifth collection.

.MARLOESBLAAS. stands for wearable clothes with the objective, quality and female hairiness with a touch of nonchalance. Traditional forms and (...)
16:00 - Creating Sustainable Change with Made-By AFW Business Programme
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During the 16th edition of Amsterdam Fashion Week, MADE-BY will offer a workshop on Friday the 27th of January, for fashion professionals, focused on sustainability and why it’s a crucial part of any fashion brand’s strategy.
17:00 - Launch of The Green Collective AFW Business Programme
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The Green Collective is a new network platform, where varying sectors in the creative industry converge with a shared vision of sustaining biodiversity through innovative entrepreneurship.
By initiating The Green Architecture Competition (organized by the Netherlands Architecture Institute), The Green Design Competition (organized by Dutch Design Week) and The Green Fashion (...)
18:00 - Grand Finale: The Green Fashion Competition Opening by Elsien Gringhuis Catwalk
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The Green Fashion Competition is a competition for entrepreneurs in the fashion industry, for individuals (and teams) with a vision of what the future of fashion should look like.

During the grand finale, Elsien Gringhuis (1st prize winner, season 1) will open the show by presenting her new collection. The eight finalists will each present three designs on the catwalk.
21:00 - Cast Iron Catwalk
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This season, Cast Iron presents itself as the ‘Premium Denim’ brand for the fashion-conscious man. In the 2012 Autumn/Winter collection, Cast Iron provides a balanced mix between the tailored and denim world which feature throughout the collection; the combination of roughness and dressed up is the main theme in the Cast Iron Autumn/Winter 2012 collection, with the emphasis on (...)
14:00 - Vodafone Firestarters Traveling talkshow: Fashion AFW Business Programme
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Vodafone Firestarters is a traveling talk show that takes place at events around fashion, music, technology and art. During each episode topics around the theme of innovation will be discussed by a moderator. This time it's all about innovation in the fashion industry based on topics as social media, crowd funding, digitization and the existence of traditional media. Noted fashion (...)
15:00 - Eyes and More presents Custo Barcelona Salon
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Custo Barcelona began when two young Spanish designers, Custo and David Dalmau set up shop in Barcelona, Spain in the 1980s. They began with men's wear, and expanded to women's clothing.
While on a motorcyle trip around the world, the two designers spent time in California, where they were especially taken by the California lifestyle and the colorful, psychedelic clothes worn by (...)
16:00 - Vodafone Firestarters Traveling talkshow: Fashion AFW Business Programme
Westergasfabriek
Vodafone Firestarters is a traveling talk show that takes place at events around fashion, music, technology and art. During each episode topics around the theme of innovation will be discussed by a moderator. This time it's all about innovation in the fashion industry based on topics as social media, crowd funding, digitization and the existence of traditional media. Noted (...)
18:00 - TONY COHEN for DSM Catwalk
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After working as a designer for a few fashion houses, Tony Cohen started his similar
named brand TONYCOHEN in 2005 and managed to make an impact. Five years later,already did his 4th New York Fashion Week Runway Show on the 14th of February ‘10. It is worth mentioning that Tony Cohen is the only Dutch designer showing in the official show tents at Bryant Park during the New (...)
13:00 - Erny van Reijmersdal Salon
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Erny van Reijmersdal (b. 1958)
Graduated at the Academie voor Beeldende Vorming (Academy of Fine Art in Education). In 2005 he presented a collection of his own for the first time.
Van Reijmersdal, who was originally a graphic artist, presents his personal vision of women’s clothing: uncompromising, passionate designs for the woman who knows how to dress intelligently, (...)
15:00 - REDKEN 5th Avenue NYC presents Jan Boelo Salon
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Jan Boelo Drenth (1988) started his label in 2010 under the name ?Jan Boelo?. He will be presenting his fall/winter 2012 collection at the Amsterdam Fashion Week. The collections of Jan Boelo are often dark, have sharp edges and a touch of rock ?n roll.

Luxurious fabrics and different kinds of leather form the foundation for every collection. By using different kinds of (...)
17:00 - Fashioncheque presents Monique Collignon Catwalk
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Monique Collignon is one of the leading Dutch Fashion Designers. Like no other she knows how a woman likes to see herself:  sexy and daring, yet also chic.  As such her designs must always reflect the client’s personality.
Besides Haute Couture she brings a new concept MC Couture Light™. MC Couture Light™ are directly translated pieces from Haute (...)
21:00 - LM Flower Fashion presents Dennis Diem & Said Mahrouf Catwalk
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Dennis Diem’s fascination with corsets arises from the way in which they alter and enhance the female figure. “A woman’s posture is transformed as soon as the body is laced”, he says. High-heeled shoes are fundamental to his work for the same reason. “High-heeled shoes have the power to instantly change a woman’s aura”, he adds.

In 2007 (...)
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